Now Accepting Applications for the LIVE Program Starting in January 2024!
It’s time to close the gap between the dream that you envision and the reality you’re living
SAVVY SINGER CEO
Transform Your Singing Talent into Your Full-Time Singing Career
A 12-week, Comprehensive Program for Aspiring Professional Singers Who Want the Tools to Create a Successful and Financially Sustainable Singing Career
Presented by Dr. Regina Zona
of Singer Savvy Academy by the Zona Studio LLC
Gain clarity and confidence to define and create the singing career that you’ve always dreamt of
Create brand assets that will make an impression and get you noticed in the business
Arm yourself with a networking and marketing action plan that will bring you endless contacts and opportunities
As an Aspiring Professional Singer, You’ve Probably Heard This:
“If you’re good enough, you’ll make it…”
This is one of the biggest lies told to aspiring professional singers,
typically by someone else who was told the same thing when they were trying to build their career.
“Practice, practice, practice…”
Yes, you must have talent. You must be good at what you do.
If you want to have a successful singing career, though, you must become more than a practitioner. You must start running a business – the business of YOU, the performing artist. You must become a Savvy Singer CEO.
But…
You didn’t go to business school. Chances are your education included few to none of the tools and knowledge you need to run a successful business.
And even if you took business or marketing classes, they certainly weren’t designed for singers…
Perhaps even worse, if you did have some career classes for performers, they were probably taught by successful performers…not people who have ever run a successful BUSINESS.
The “hone your craft, build your resume, and just keep putting yourself out there” advice won’t cut it in today’s market. It takes more. You need real, tangible skills specific to your industry from the other side of the table.
Are You Tired of These Struggles?
- Spending hours on your talent that aren’t reflected by your bank account balance
- Working a full-time non-singing job and feeling exhausted when you finally have time to practice
- Working multiple odd jobs and gigs to make ends meet
- Feeling like there aren’t enough opportunities
- Lack of recognition for your talent
- Waiting for your “big break”
- Not knowing what to do next to grow your singing career
It’s time to say goodbye to ALL of these frustrations and transform your passion for singing into a thriving profession NOW!
You’ve dreamed of this
You’ve seen it in your mind’s eye many times…stepping into the spotlight, captivating an audience with your incredible talent, and feeling the love as they pour out appreciation for your artistry…
You’re doing the kind of singing you love in places that respect you and your talent, professionally and financially. Money has become a non-issue because your talent is in-demand. You no longer operate from a place of survival. Now, you focus on experiences that maximize your creativity, leaving you re-inspired time and again…
You no longer wonder when your next gig will be – instead, you look to see where you’re headed next because your calendar is as full of singing engagements as you wish it to be…
But right now, there is a gap between the dream that you envision and the reality you’re living. That’s where the Savvy Singer CEO program can help. With the right tools and the right approach, you can build a strong brand, attract the right audience, and create opportunities that align with your artistic vision. The business of singing needs you to become a business.
Do you want to know who this program is for?
SAVVY SINGER CEO is for you IF…
👉You want to be a working singer, with a full calendar and a reliable income.
👉You’ve got the training on your voice that you need, but you have no idea on how to market yourself in a way that gets you noticed in the industry.
👉You have dreams of that big career but have no idea on how to network so people know about you and want to hire you.
👉You are hustling to put yourself out there but are completely overwhelmed on how to manage a career when you have to work 2 and 3 “day jobs” just to make ends meet.
👉You want a straightforward, easy-to-follow system to design and create and run your dream singing career, without needing an MBA.
Specifically…
PRE-PROFESSIONAL OPERA SINGERS
who want to do more than rely on the not-so-inclusive YAP circuit to build their career
MUSICAL THEATRE PERFORMERS
who wish to be an obvious stand out in the line
CABARET SINGERS
who want to expand their audience and get booked in great venues
ANY ASPIRING PROFESSIONAL SINGER
who wants to close the gap between their dream career as a singer and their current reality
Sound like you? Then let me introduce you to…
SAVVY SINGER CEO
Savvy Singer CEO is a 12-week, all-inclusive program designed to help pre-professional opera, musical theatre, and cabaret singers to expand their talent into a full-time singing career.
With expert guidance, interactive videos, guided worksheets, and live Q&A sessions, all designed specifically for singers, you will cultivate your unique brand, transform into a confident entrepreneur, master the art of self-marketing, and take actionable steps towards turning your dream of being a successful working singer into a reality.
Featuring the C.E.O. M.B.A Framework
Module 1: CLARITY
Defining Your Path to Success
Knowing you want to be a successful singer is not enough. It’s time to define YOUR version of success. In this part, you’ll get crystal clear on your unique brand, gain a deep understanding of who are as a singer, and create a foundation for everything you’re about to build. You will also begin to develop a growth mindset that will propel you forward, even when you face adversity.
Module 2: ENTRPRENEURSHIP
Let’s Build Your Business
Building a business requires leadership, strategy, and vision. It also means you must be able to communicate your vision and develop relationships that will help to create opportunities. To be an entrepreneur, you must think like an entrepreneur. So we’ll continue to develop a mindset that allows you to see yourself as the CEO that you are, navigating the challenges and seizing the opportunities!
Module 3: OPPORTUNITY
Creating Your Own Opportunities
Discover the best practices for communicating what you have to offer, including proactive ways to reach out to industry professionals such as managers, booking agents, casting agents, company/business owners, and other industry professionals to book auditions and work.
But you don’t need to rely solely on the “gatekeepers” to have a career. I’ll also show you how to create your own opportunities, such as curating your own concert series, producing cabaret shows, recording an album, or starting your own company – when you’re in charge, the sky’s the limit!
Module 4: MARKETING
Stand Out and Shine
Your marketing materials should represent who you are, what you value, and what you offer, in a way that gets you noticed. If people are going to hire you or become fans, they must know you exist! We’ll cover how to present your brand to the world, both tangibly and online, in materials including your website, resume, press releases, bios, and social media.
You’ll also discover what assets are most important for your brand portfolio and how to promote your events so you can develop and maintain an audience of fans!
Module 5: BUSINESS
Turn Your Passion into Profit
Now it’s time to legitimize your art by turning it into a business. Develop a business plan, set goals, manage finances, explore fundraising options, and utilize technology for time and project management. When you run your singing career like a sustainable and profitable business venture, you can say goodbye to the fear of “hobby status” for good!
Module 6: ACTION
Make It Happen
Sustaining a successful business in an ever-changing world requires lifelong learning, an eye for seeking out opportunity, and actionable steps to move everything forward. Here is where we will create tangible, actionable steps to get you moving and on track toward your goals. I’ll also show you some little-known ways to create multiple streams of income that enhance your business, and how philanthropy can be a game-changer for how you create art in the world.
Seeing your singing career take off is exciting! But there’s a lot of dedication required to this new side of your work, and it may feel like a lot. That’s why I’m making it easy for you with live support, expert advice, templates, and other additional resources.
Building a singing career often feels like a solo adventure, but you do NOT have to go it alone or re-invent the wheel!
Ready to close that gap and become a Savvy Singer CEO?
I want to share with you the story of an aspiring professional singer.
This singer, fresh out of music school, had big dreams of having a performing career. But it didn’t take her long to realize that she had this gap I’ve told you about, the one filled with unknowns and challenges that separated her dreams from her reality.
She was filled with passion, and she definitely had the vocal talent – but that was the extent of her skills. She didn’t have a clue about what it meant to market herself, to manage her finances as a freelancer, or how to build a business network. She had spent all her time becoming great at singing – but now she felt like she had been thrown into the deep end without knowing how to swim.
She struggled to find opportunities. She really didn’t know where to find the resources she needed. And speaking of swimming, she was also drowning in a sea of debt!
But this singer refused to let her circumstances define her. Instead of getting caught in an endless loop of doing things the same way and getting the same disappointing results, she made it her mission to learn everything she could about entrepreneurship.
She studied business strategies, sought out mentors, and applied the different marketing techniques she was learning to her singing career. Before long, she was seeing results – her plan was working!
Through trial and error, she discovered the missing information she needed to build a thriving singing career. She learned to market herself effectively, to manage her finances like a pro, and to create a professional network of individuals who supported and uplifted her. Her singing career started to take off and flourish when she started to treat it like a business.
Do you resonate with the beginning of this singer’s story? I certainly do because that singer was ME.
That’s me!
What I am most passionate about is guiding singers to find the best in themselves, the voice, and their art so that they can share their gifts with the world (and get PAID for it!).
This is why I created Savvy Singer CEO – to give YOU the knowledge and strategies that I used to become a business owner and transform my own career, so you can have a successful, fulfilling, financially sustainable singing career too!
Savvy Singer CEO is here to fill that gap between you and your dreams, the one that almost all singer training and education leaves behind.
This program will serve as your guide to the world of entrepreneurship, tailored specifically to your needs as an aspiring professional singer.
Praise for Dr. Regina Zona
What I love most about the course was that I could work at my own pace. Regina provided such helpful and informative videos that were easy to follow and accessible at any time. The way that Regina formatted the course made it very easy for a me to complete the course around my rehearsal and performances schedules!
Dr. Zona is truly passionate about music, and the energy creates an incredible atmosphere for learning!
I love having life-time access and being able to work through the course as my time allows. The amount of knowledge that you share in your programs, and the amazingly accessible way in which you teach it has not only helped me as a student, but in how I break down concepts to my own students.
She listens, she knows how communicate what she’s teaching, and her sheer knowledge of music is unbelievable.
About this Whole Running a Business Thing…
Perhaps you’re thinking, Regina, running a business sounds about as exciting as memorizing the cartilages of the larynx. I just want to SING. I have great talent and I know I can do it! Isn’t that enough?
No. No it’s not.
In fact, that’s why most singers work other jobs and watch their singing career dreams give way to being a part-time gig or a hobby… They haven’t been focusing on the skills that would get them past the talent-only stage.
Thinking about being the CEO of a business can feel daunting, or even intimidating.
But don’t worry – I know this. After all, I’m a singer, too! That’s why everything in this program is designed to speak your language and resonate with your personality and skillset. (Whew!)
You won’t find monotonous assignments or confusing business jargon here – this was made for you, and you can do this!
The Savvy Singer CEO Program
Let’s Transform Your Singing Talent into Your Full-Time Singing Career
Expert guidance, interactive videos, guided worksheets, and live Q&A sessions, all designed specifically for singers:
Ready to take the next steps?
You have TWO options
Continue to spend more time and MONEY (and sleepless nights) trying to figure it all out on your own…
OR
Finally have support and a proven strategy to define, create and live the dream singing career you’ve always wanted.
Savvy Singer CEO is an application-only coaching program.
This program isn’t for everyone and we want to make sure that it’s the right fit for you. If you believe Savvy Singer CEO is exactly what you need right now, we encourage you to apply! It takes just a few minutes:
Step 1.
Click on the button below to fill out the application. Please be as detailed as possible with your answers—this is your chance to make a first impression! You’ll get to share your goals and plans, so feel free to take your time with this part. Your answers will help us to determine if we feel that you would be a good fit for you and your goals.
Step 2.
If you meet our criteria, I will reach out within 48 hours and send you a video that walks through the the Savvy Singer CEO Program. This is your opportunity to learn more about the program and see if it is right for you.
Step 3.
After the video session, you’ll receive the next steps from our team if you choose to enroll.
Note: You’ll only receive an invite to an info session and access to the video and an invitation to join Savvy Singer CEO if we determine that Savvy Singer CEO can help you.
“But what about this info session?”
If your application is approved, you’ll be invited to attend a Savvy Singer CEO info session. At the session, I’ll walk you through my proprietary C.E.O. M.B.A. Framework.
Inside the Info Session I will be sharing:
- How the C.E.O. M.B.A. Framework will give every aspiring singer the tools to turn their dreams into a thriving business (without needing to go to business school!)
- Why you must get clear on your values and vision in order to create a brand that gets noticed
- How you can have the singing career of your dreams without the need of an agent (and, if you have an agent, how to get them to manage your career the way YOU want it
- How to get a personalized action plan that will propel your singing career to the next level.
This is Your Chance to Close the Gap
If you feel like you have been guessing at how to get your singing career off the ground, or you’ve been going around in circles with the same hit-and-miss opportunities, or you’re tired and frustrated by the lack of progress you’ve been able to make, the Savvy Singer CEO program is your chance to change the narrative and take control of your future.
Imagine what you could do if you had the keys to the mysterious path leading to success in the performance industry. This program contains those keys. It was designed so you wouldn’t have to struggle trying to figure it all out yourself. For many, that struggle is so frustrating that they give up before they fulfill their dream. I don’t want that to be you!
There’s no “magic pill” here – building your career takes work beyond your talent, and Savvy Singer CEO contains practical, actionable steps to equip you with the knowledge and tools you need to succeed. If you’re willing to commit to doing the work, this could be the life-changing catalyst that propels you into your dream of having a full-time singing career.
You won’t have to do it alone.
You’ll have someone who understands your challenges, has been successful in the opera, music theatre, and cabaret industries, and has the experience as a business owner walking along side you, sharing insight and cheering you on.
If you’re ready to start that journey, the time is now. Let’s get you the knowledge and tools you need to transform your talent into the full-time, successful and sustainable singing career you want and deserve.